500+ Qualified Leads Monthly at $45 CPL
FinWise Financial Case Study
Project Overview
Client
FinWise Financial
Industry
Financial Services
Duration
Ongoing (2+ years)
Services Provided
The Challenge
FinWise needed a predictable lead generation engine that could scale while maintaining strict compliance requirements.
High CPL from previous agency ($180+)
Low lead quality requiring heavy sales filtering
Compliance challenges with ad copy
No tracking or attribution in place
Our Solution
We built a compliant, multi-channel lead generation system with advanced targeting and qualification mechanisms.
Compliant ad copy framework development
High-converting landing page design
Multi-step lead qualification forms
Cross-channel attribution tracking
Automated lead scoring integration
Project Highlights
Compliant Creative Strategy
Developed an ad copy framework that passes compliance while maintaining strong CTRs.
Optimized Lead Funnels
Multi-step forms that qualify leads while maintaining high conversion rates.
Key Results
The campaign became FinWise's primary customer acquisition channel.
500+
Monthly Leads
Consistent volume
$45
Cost Per Lead
Down from $180
75%
Lead Quality
Sales qualified rate
420%
ROAS
Return on ad spend