Building a Subscription E-Commerce Platform
GreenLeaf Organics Case Study
Project Overview
Services Provided
The Challenge
GreenLeaf needed a flexible e-commerce platform that could handle complex subscription logic, customizable delivery schedules, and seamless payment processing.
Manual subscription management consuming staff time
High cart abandonment rates (75%)
No mobile-friendly ordering experience
Limited payment options
Our Solution
We built a custom WooCommerce solution with advanced subscription management, allowing customers to fully customize their recurring orders.
Custom WooCommerce subscription plugin
Flexible delivery scheduling system
Mobile-first checkout experience
Multiple payment gateway integration
Customer portal for subscription management
Project Highlights
Flexible Subscription Management
Customers can pause, skip, or modify their subscriptions at any time through an intuitive self-service portal.
Streamlined Checkout
Redesigned checkout reduced steps from 5 to 3, with guest checkout and multiple payment options.
Key Results
The new platform significantly improved conversion rates and customer lifetime value.
156%
Revenue Increase
Year-over-year growth
42%
Cart Abandonment
Down from 75%
10,000+
Active Subscribers
And growing monthly
35%
Mobile Orders
Up from 8%
“The subscription system Propulsion built has been a game-changer. Our customers love the flexibility, and we've seen incredible growth.”
Sarah Green
Founder, GreenLeaf Organics